The project’s central theme focuses on increasing awareness of the value of the feminine mind’s unique characteristics: integrating contradictory aspects, the attitude towards evolution and eclecticism, and emotional complexity.
Colour — an aspect that strongly characterizes ALYSI’s stylistic research — becomes a tool for exploring the inexhaustible territory of the everyday and universal things that sometimes elude our mental grasp, but which are a constant source of visual cues. This intuitive and aesthetic dimension unites the vision of this Italian brand with other creative voices, with which it wants to open up an exchange, creating a common playground, open to everyone. The direct experience will be the most spontaneous form of involvement, with a sensorial and interactive installation curated by Studio Fludd with Eleonora Diana, who will develop the theme of iridescent colour in an empirical way.
Within the showroom’s transformed space, the world of ALYSI expands into an engaging dialogue with the artist and with the public, using their attitude as a central focus and guide. Curiosity is an attitude. Concept by Sara Maragotto. Installation and exhibition design by Studio Fludd, under the technical direction of Eleanor Diana. Guest artist: Ruth Van Beek. Visual identity Study Fludd + Chiara Costa.